Company
Small habits. Shared happiness.
Thoughtful tools that turn daily routines into moments of connection and care.
Company
After years of building products used by millions across startups and some of the world’s most respected technology companies, the founders of Habi developed a shared belief: the most powerful tools don’t just optimize productivity, they strengthen human connection. Between leading engineering teams, shaping AI-driven collaboration experiences, and designing systems that scale, they saw the same pattern again and again. Software was getting smarter, but life was still deeply human.
That realization became personal at home. They wanted to help their 11-year-old daughter finish her daily routines, not through pressure or rigid systems, but through encouragement, presence, and shared responsibility. As they supported her, something unexpected happened. Their own habits began to change too.
Routines became moments of togetherness. Progress felt lighter when it was shared. Accountability turned into care.
Drawing from decades of experience in building consumer products, collaboration tools, and human-centered design, they decided to create something different. Not another habit tracker. Not another planner built for individuals alone. But a gentle companion designed for families, partners, and teams, where habits grow through support, visibility, and encouragement.
Habi was born from that belief. It’s a product shaped by deep technical expertise, thoughtful design, and a simple truth learned at home: we become better, not alone, but together.
Award Winning Planning built by founders with experience building in
Our guiding principles
Togetherness first
Habits grow stronger when people support each other. We design for shared progress, not solo pressure.
Progress, not perfection
Missing a day is part of the journey. What matters is showing up again, together.
Built with care
Every decision is intentional, from design to technology. We move thoughtfully because habits shape lives.
Gentle over rigid
Lasting habits don’t come from force. They come from encouragement, kindness, and small wins that feel good.
Delight in the details
Small moments of joy matter. From playful nudges to thoughtful interactions, we design for habiness in every touch.
Founders
Sabry A.
Co-founder
Sabry A.
Co-founder
Sarah Ragab
Co-founder
Sarah Ragab
Co-founder
"Habi started as something we built with and for our daughter. It quickly became something we needed ourselves. That’s when we realized habits aren’t about discipline they’re about showing up for each other"
Sabry, Sarah - Co-founders
Company
Small habits. Shared happiness.
Thoughtful tools that turn daily routines into moments of connection and care.
Company
After years of building products used by millions across startups and some of the world’s most respected technology companies, the founders of Habi developed a shared belief: the most powerful tools don’t just optimize productivity, they strengthen human connection. Between leading engineering teams, shaping AI-driven collaboration experiences, and designing systems that scale, they saw the same pattern again and again. Software was getting smarter, but life was still deeply human.
That realization became personal at home. They wanted to help their 11-year-old daughter finish her daily routines, not through pressure or rigid systems, but through encouragement, presence, and shared responsibility. As they supported her, something unexpected happened. Their own habits began to change too.
Routines became moments of togetherness. Progress felt lighter when it was shared. Accountability turned into care.
Drawing from decades of experience in building consumer products, collaboration tools, and human-centered design, they decided to create something different. Not another habit tracker. Not another planner built for individuals alone. But a gentle companion designed for families, partners, and teams, where habits grow through support, visibility, and encouragement.
Habi was born from that belief. It’s a product shaped by deep technical expertise, thoughtful design, and a simple truth learned at home: we become better, not alone, but together.
Award Winning Planning built by founders
with experience building in
Our guiding principles
Togetherness first
Habits grow stronger when people support each other. We design for shared progress, not solo pressure.
Progress, not perfection
Missing a day is part of the journey. What matters is showing up again, together.
Built with care
Every decision is intentional, from design to technology. We move thoughtfully because habits shape lives.
Gentle over rigid
Lasting habits don’t come from force. They come from encouragement, kindness, and small wins that feel good.
Delight in the details
Small moments of joy matter. From playful nudges to thoughtful interactions, we design for habiness in every touch.
Founders
Sabry A.
Co-founder
Sarah Ragab
Co-founder
"Habi started as something we built with and for our daughter. It quickly became something we needed ourselves. That’s when we realized habits aren’t about discipline they’re about showing up for each other"
Sabry, Sarah - Co-founders